In an interview with Marie Claire Magazine, Kate Hudson, co-founder of Fabletics, introduced her newest line of women’s clothing – athleisure dresses – to make going out for a night on the town as comfortable as wearing a pair of your softest leggings. As Hudson says, “we’re taking the active girl, taking her out on the town, and keeping her casual!”
Read full interview at Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night.
Some dresses in the newest Fabletics line, such as the Tropez dress, have bras built right into them for convenience and comfort. However, even for the ones that do not, the dresses are still “easy to go on and don’t require that much effort.” These dresses are made out of the same comfortable material as leggings – made to “tuck everything in so it feels nice and snug,” explained Hudson.
Along with a new line of comfortable dresses, Fabletics is also introducing a new line of swimsuits for women. The goal for designing them, Hudson explains, is so “people can be as active as they can…without compromising a little bit of sexiness and femininity.”
The overall model for her business, Hudson says, enables Fabletics to offer “quality performance” at a cost that is much more affordable than many other high fashion companies. With this model, Fabletics can “reach a broader spectrum of people,” Hudson adds.
Founded in 2013 by Adam Goldenberg, Don Ressler, and actress Kate Hudson, Fabletics is an online retailer of women’s sportswear and accessories and operates as a subscription service. The company helps the consumer make suggestions for personalized outfits based on the shoppers’ personal clothing preferences and lifestyle. A subscription costs $49.95 a month, but members can choose to skip a month if they wish without additional charges.
Initially just an activewear line for men and women, the company expanded its offerings to include dresses and swimsuits as of March 2016.