When most people think of the fashion industry, images of catwalks and flashing cameras immediately come to mind. People think of large fashion corporations such as Victoria’s Secret, American Eagle, and Abercrombie. Doe Deere represents a remarkable break from the conventional fashion industry. People who work in the modeling business world undoubtedly know Doe Deere but for those unfamiliar, she is best known for her bright colors and unique style. She started a fashion company called Lime Crime that has taken off since its inception. In fact, her success has recently caught the attention of Self-Made Magazine. The respected publisher named her and her company one of the Top Inspiring Female Entrepreneurs.
Doe can be found all over social media sporting bright hues on her clothing and face alike. She is unique in the fashion sector because she is a business executive and a model. This can drain many young entrepreneurs, but not Doe. She knows that she is best suited to carrying out the vision she has for her products. This drives her to take the time to stand in front of the camera marketing every article of clothing and tube of makeup that hits the shelves. Those who wear Doe’s products have named themselves the unicorns after the bright colors that unicorns and her fashion line both contain.
Furthermore, Doe is an ardent supporter of animal rights. When she found out that many makeup and hygiene products are tested on animals, she became incensed. She promised to herself that her products would never be tested on animals. Therefore, all of her makeup products come with a tag that specifies that they are “cruelty-free.” She has found other ways to make sure her products are safe for human use and even models the products herself as an extra check.
She also discussed how she first became interested in the fashion industry. As a child, she was constantly rummaging through her mother’s makeup kit. Consequently, she consistently went to school covered in bright colors from head to toe. She loved the attention she received from classmates and teachers alike. This was when she realized she enjoyed having other people admire and question her about her style. This childhood interest has since blossomed into a successful company. She named the company after her favorite color, lime green. Today, Doe Deere works hard to promote Lime Crime while also inspiring young entrepreneurs everywhere to follow their dreams.