There are many things that set athleisure wear brand Fabletics apart from its competitors in a crowded marketplace. One of those things is its fashion-forward design. Just a glance at Fabletics’ website or its Instagram account will yield an eyeful of tailored, stylish designs that range from a versatile motor jacket to sports bras with intricate designs that provide women with the support they need to make their workouts a success. But designing fashionable workout clothing isn’t the only thing that Fabletics is good at. The brand is also making efforts to make the world a better place by becoming part of the fight against breast cancer. This year one of the forces behind Fabletics, actress Kate Hudson partnered with the Council of Fashion Designers of America to throw her support behind a cause that promotes an important women’s health issue. Kate will be the 2016 ambassador of the Fashion Targets Breast Cancer campaign.
According to The Hollywood Reporter Kate Hudson joins a slew of fashion heavyweights who have served as a Fashion Targets Breast Cancer ambassador. Models like Christy Turlington and Naomi Campbell have held the role in the past. Through the partnership with CFDA Kate participated in a store-opening in October where she debuted a Fabletics outfit designed to promote awareness about breast cancer. The three-piece outfit, appropriately called the “Hope” outfit will see some of its proceeds go towards the Fashion Targets Breast Cancer organization. Fabletics’ customers will be able to indulge their desire for fashionable workout clothing and help marginalized women get access to important services like treatment, support and screening to help them manage the aftermath of being diagnosed with cancer.
The Hope outfit includes a tank top, a sports bra and a pair of capri leggings. The Hope outfit comes in a variety of colors that include a shade of pink that is a bit different from the breast cancer awareness apparel on Fabletics.com that most consumers are accustomed to seeing. Rather than opt for the standard shade of bright pink that is used to brand most breast cancer clothing, Kate Hudson and her design team opted for a shade of pink that is rather distinctive. The tank top is available in a shade of dark pink called Tulip while the capri leggings and sports bra comes in a complementary shade of pink called Passion Pink. The bra and pants are also available in a Jacquard print.
Co-founded by Golden Globe-winning actress Kate Hudson and her business partners Adam Goldenberg and Don Ressler, Fabletics is an athleisure brand that was created to fill a vacuum left by other brands in the workout clothing arena. Kate and her business partners wanted to create workout clothes that were high quality and that also accessible to female consumers no matter what their budget was. The brand was born online and has plans to build a presence in the world of brick-and-mortar retail over the next few years.
Learn more about Fabletics: https://en.wikipedia.org/wiki/Fabletics