After a successful career at as the global CEO of MDC Partners agency CP+B, Lori Senecal will retire at the end of the year. She assumed the position in 2015 after the agency introduced the role in the company. Before that, she was appointed the president and CEO of MDC Partners Network, a position she held after her appointment as the chief executive officer of CP+B.
According to Chuck Porter, the co-founder and Chairman of CP+B, Senecal has made the company more prosperous, smarter and efficient. She helped CP+B attains the status of a global, yet flexible agency.
The greatest highlight of Lori’s leadership at CP+B was when she helped the agency land the American Airlines in October 2015. She managed to claim the account away from TM Advertising, which held it for more than 25 years.
Lori and Porter are confident that they have put the right structures in place. Their primary focus now is setting up a strong leadership team ahead of Lori’s departure at the end of the year. Lori wants to be sure she is leaving the company in good hands.
In preparation for the next generation of leaders to take shape, Danielle Aldrich was recently named the president of CP+B West – a combination of the Boulder and Los Angeles offices of CP+B. Previously; he was a managing director for CP+B Boulder. He is also part of the team that helped land the American Airlines account. More details can be found on Inspirery.
Lori grew up and started her career in Canada. She never thought she would end in the U.S. She is grateful for the leadership opportunities she has had – from being the president of McCann New York and having her name added to the door of KBS, where she was a global CEO, and finally, her appointment to lead CP+B. She is humbled to have worked with iconic names in the industry like Chuck Porter.
Throughout her career, she has received numerous awards including the Quantum Leap award in 2013. In 2014, she was named as of the advertising industry ‘Women to Watch’ and is a member of the Ad Council Board of Directors.
Check out the website lorisenecalglobalceo.com