Desiree Perez; the Secret Weapon behind Jay-Z’s Success

Desiree Perez is one of the most successful individuals in the music and entertainment industry. The entertainment industry in the past few decades has become very competitive. It is one of the businesses where faint-hearted people cannot survive. Most of the top management positions are predominantly occupied by men. Des is among the few women whose hard work and leadership skills have earned them a seat in the management teams.

Desiree is part of the inner circle that forms the movers and shakers of the music and entertainment industry.Whenever you mention successful musicians such as Shawn Carter, professionally known as Jay-Z, the name Des Perez automatically comes up. For the past 22 years, Perez has been part of the critical team that helped Shawn build his empire. Shawn empire consists of various corporate entities that handle different niches like talent development, music production, concert and tour management among others.

According to insiders, Perez is the secret weapon Jay-Z relies on when making critical business decisions involving high level and high-pressure negotiations. This is because Desiree portrays confidence, charisma and a no-nonsense attitude when dealing with business opportunities that would bring profit to Shawn’s empire.

Perez is famous for being at the center of negotiations that have brought significant returns to her clients. She is credited for negotiating a deal worth $25 million between Rihanna and Samsung. The collaboration made Rihanna an outstanding performer and an entertainment superstar. In 2008, Des Perez was at the center of a transaction amounting to $150 million between Roc nation and Live nation. Recently, Jay-Z announced that the agreement between the Roc nation and Live nation was for another period of ten years. Perez was on Jay-Z negotiation team. The partnership is said to be a rewarding deal to Roc nation and the artists represented by the group.

Currently, Des is the COO of Roc nation.The enterprise works with songwriters, recording artists and music producers on matters concerning artist management, brand building, brand management, music promotions, and concert productions. As an executive, she is determined to build the reputation of her company and see the success of the artists she works for.

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