When Florida retirees Randy Ray and Wendy Lewis told their friends that they were planning on starting another company, many of their friends couldn’t understand why. After all, Ray and Lewis had long ago acquired enough wealth that they would never need to work again for another day in their lives if they chose not to.
But as the couple got things off the ground with their new company, which would become known as Jeunesse Global, their snowbird friends began to see a side of the couple that they didn’t previously know was there. Not only were Ray and Lewis natural workaholics, but they were also among the most talented business people that many in the Gulf-coast neighborhood had ever seen.
With Ray handling the sales and Lewis handling the product development and back-office tasks, Jeunesse Global quickly began growing at breakneck speed. Ray was able to quickly draft an impressive business plan. This allowed new Jeunesse Global associates six ways to earn money. They could earn direct commissions on every sale that they personally made. But they could also earn commissions for recruiting new distributors as well as through managing large organizations of distributors under their tutelage, an entity that Jeunesse refers to as downline.
At the same time, Lewis began working feverishly on developing the company’s product portfolio. She quickly contacted some of her old industry friends, who included some of the best biologists and organic chemists in the health and beauty industry. Before long, the company was producing a lineup of some of the most revolutionary products that the health and beauty industry had seen in decades.
Together, the company’s new lineup of products constituted what would become known as the Youth Enhancement System, a total-health system that enables users to buy all of their health and beauty-critical products in one comprehensive package. This not only saves customers money by offering everything they need in a bundle, it also eliminated the need to constantly shop around in different places for all of their health and beauty needs. Today, the Youth Enhancement System is one of the tools that Jeunesse is using to create Generation Young.