Eduardo Sirotsky Melzer is the New Game Changer in the Media Industry

Eduardo Sirotsky Melzer is the current president and chairman of the RBS Group. He became the chairman in 2016, taking over from Nelson Sirostsky. RBS Group is a family owned business and currently under the management of the third generation family. The company was founded by the Maurício Sirotsky Sobrinho who died several decades ago. Eduardo joined the RBS Group in the year 2004 as the Director General for the national market. His work was exemplary and greatly helped the company rise as he had sufficient knowledge on effective strategies for media companies.

Eduardo Sirotsky Melzer officially took the presidency of the family business on July 3, 2012. This was carried out in a colorful ceremony that was held in Porto Alegre in the presence of employees. Since then, the company has significantly built its capital base and it boasts of winning several media awards. RBS Group is also recognized as among the best media in the country that generated the most value for its audience in the years 2014. Eduardo Sirotsky Melzer is admired by most business people in the media industry, and he occasionally participates as a speaker at both the local and international level. For more info visit

Apart from the family business, Duda Melzer also owns a different company that focuses on digital business. E. Bricks Digital was founded by Eduardo, and it has tremendously grown since it was founded, and in 2013 it announced an investment of 100 million in the digital business. It also focuses on start-up businesses and in 2016, e. Brick Venture, a partner of e. Brick Digital invested over 300 million dollars in start-up digital businesses. Eduardo has a firm belief in the future of the digital world and believes that it will change the world. He is a committed husband and a father of three kids. He enjoys sports activities and takes part racing during his free time. Check out Odiario to know more.

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Lori Senecal Will Leave CP+B in Good Hands

After a successful career at as the global CEO of MDC Partners agency CP+B, Lori Senecal will retire at the end of the year. She assumed the position in 2015 after the agency introduced the role in the company. Before that, she was appointed the president and CEO of MDC Partners Network, a position she held after her appointment as the chief executive officer of CP+B.

According to Chuck Porter, the co-founder and Chairman of CP+B, Senecal has made the company more prosperous, smarter and efficient. She helped CP+B attains the status of a global, yet flexible agency.

The greatest highlight of Lori’s leadership at CP+B was when she helped the agency land the American Airlines in October 2015. She managed to claim the account away from TM Advertising, which held it for more than 25 years.

Lori and Porter are confident that they have put the right structures in place. Their primary focus now is setting up a strong leadership team ahead of Lori’s departure at the end of the year. Lori wants to be sure she is leaving the company in good hands.

In preparation for the next generation of leaders to take shape, Danielle Aldrich was recently named the president of CP+B West – a combination of the Boulder and Los Angeles offices of CP+B. Previously; he was a managing director for CP+B Boulder. He is also part of the team that helped land the American Airlines account. More details can be found on Inspirery.

Lori Senecal

Lori grew up and started her career in Canada. She never thought she would end in the U.S. She is grateful for the leadership opportunities she has had – from being the president of McCann New York and having her name added to the door of KBS, where she was a global CEO, and finally, her appointment to lead CP+B. She is humbled to have worked with iconic names in the industry like Chuck Porter.

Throughout her career, she has received numerous awards including the Quantum Leap award in 2013. In 2014, she was named as of the advertising industry ‘Women to Watch’ and is a member of the Ad Council Board of Directors.

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