Doe Deere, founder of wildly successful makeup line Lime Crime simultaneously rejects the notion of traditional business woman while embracing the eccentric colors and, of course, glitter that made her brand so popular. Dubbed “the Queen of Unicorns”, Deere certainly looks the part with her usual vibrant makeup and pop of pastel curls. However, Deere has proved that she’s much more than a face for her brand; she is an intelligent, strategic CEO who’s main source of inspiration is making people feel good about themselves.
According to Ideamensch, Deere wanted to create makeup that “feels right in the moment”. She made that happen by creating a line of beauty products that are cruelty-free (meaning not tested on animals), vibrant, and fun. A Russia native, Deere moved to New York City at age seventeen, so much of her inspiration was drawn from both her native country and her new home in America. She’s had an entrepreneurial spirit from a young age, though, starting her first business at age thirteen back in Russia. Once in America, she began with dreams of becoming a musician, but soon realized that her true passion was cosmetics.
The name “Lime Crime” isn’t just a simple, fun rhyme, either: Deere created the brand name based on her favorite color and the fact that her cosmetics were so bright and loud that it should be a crime. Clearly, Deere has a creative spirit that has positively impacted her brand. Back in 2008 when she first started Lime Crime, Deere noticed that there weren’t enough bright colored makeup products to her liking, so she took it upon herself to create them. Unsurprisingly, there were many people who also wanted bright color in their cosmetics, so Lime Crime boomed from a small ebay company to a global business.
Deere has stated that as the CEO of Lime Crime, she wears tons of hats ranging from modelling her products to brainstorming new and innovative ideas to managing her companies social media. She looks forward to working with younger generations to create eye catching looks and products that make people happy. Overall, she says to “embrace your weirdness” because people are happiest when they are themselves. Maybe more people should take her advice, because it’s certainly worked for her; with hot pink hair, a successful company, and a smile on her face, Deere has taken the beauty industry by storm. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready