Online retailers have been changing the face of the men’s fashion industry in recent years as the number of Online retailers in the world have been growing at a staggering rate. The men’s clothing market has grown by more than 16 percent each years from 2010 to 2015, according to Business Insider, and shows little sign of slowing in the coming years. The rise of Internet retailers has made it easier for men to shop and has often been targeted to males with many Online retailers looking to target men with their own marketing campaigns highlighting the construction of their products over design and style.
Paul Evans shoes is one of the many retailers who has made a feature of the way their shoes are constructed by a family owned factory in Italy employi9ng artisan employees who are specialists in leather. The two founders of Paul Evans sought out the best options in production of the shoes they sell by spending time in Italy in a bid to find the best handmade producers of shoes available.
The handmade quality of Paul Evans shoes makes it simple and easy for anybody to choose a high quality pair of shoes or an accessory. By choosing Online retailing the founders of the company decided they could attract more men to their brand by making sure they had low prices and offering free shipping and returns for their customers. In recent times a members club has also been started that allows customers to collect reward points resulting in them being awarded special deals and discounts.
Access to members rewards and the many benefits offered by Online retailers has even had an effect on the men’s fashion industry where physical stores remain in use. Many physical stores are now looking to partner with other service providers, such as grooming services that are part of the growing men’s fashion culture. Increasing numbers of men are taking advantage of the many options being made available in both Online and physical retailing who are competing for the business of males across the U.S.