Desiree Perez and Roc Nation


The global entertainment and music industry has become a behemoth. This is because the collected revenue from this sector in 2016 was estimated to be $17.2 billion. The amount is more than a third of the revenues collected in other sectors. Moreover, the entertainment industry is a very competitive sector where slackers cannot succeed. However, hardworking women like Desiree Perez have proven to be worthy members of the sector. The face of the entertainment business is changing but not has a faster rate as expected by Desiree Perez.  Head over to runninglip.com for additional article about her.

Desiree Perez is an exclusive circle member of the movers and shakers of the entertainment industry. She has been a critical player in the expansion of entertainment businesses of Shawn Carter for more than 20 years. Like any other successful business, Carter’s business empire consists of several corporate entities that handle various opportunity niches ranging from music production, talent development to concert management. Furthermore, Perez has helped Shawn Carter grow from being a hip-hop rapper to a business mogul. According to the insider magazine, Perez is Carter’s secret weapon. He depends on her regarding critical decisions, more so when it comes to business that involves high-pressure and high-level negotiation.

About Desiree Perez

Desiree Perez is the COO (Chief Operating Officer) of Roc Nation LLC. Jay Z owns the company, and it consists of Roc Nation Sports, Roc Nation, and Tidal, a music streaming service. She is also the current Executive Manager of SC Enterprises. Desiree Perez has proven to be an incredible director and fierce negotiator. She helped Rihanna with the negotiation of the Samsung deal.  know her latest tweets, follow her on twitter@desireeperez01

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Desiree Perez is part of the collection that controls the entire operations of Roc Nation, including label operations, management, and publishing. The collection also manages the forces behind Tidal. This unique collection has a name, and it is known as Hova Circle. It includes influential people like Ty Ty Smith, Jana Fleischman, Jay Brown, and Chaka Pilgrim.  Check hitsdailydouble.com.

Additional article on http://pagesix.com/2017/04/20/jay-z-looking-to-cash-in-as-live-nation-deal-comes-to-close/

Desiree Perez and Roc Nation Maneuver for New Deal

Start listing a number of hip hop moguls and you’ll probably start with Jay Z. Jay Z has been one of the most prolific producers and performers that the musical industry has ever seen and over the past ten years he has solidified himself as a truly empire-minded person. Ten years ago this year we saw Jay Z lock in a ‘360 Deal’ with the company Live Nation. The terms of the deal were enormous and both parties were taking a risk: 10 years at $125 million. Now Live Nation and Jay Z are hitting a crossroads with their relationship with a ‘buy-sell’ option appearing.  Click on pagesix.com for additional article.

The buy-sell option means that Jay Z and Live Nation are both free to walk away or renegotiate their deal with one another and you can be darn sure that one of those things is going to happen. Jay Z knows his value and Live Nation knows that the music industry has changed dramatically since 2007.  Check igstars.com.  One Live Nation insider, speaking anonymously, admitted that Live Nation is moving away from buying record deals anymore. Live Nation knows that the real money is on the road and so they are still on the table to re-negotiate a touring contract with Jay Z.  More of this on saltylens.com.

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Jay might have better plans, however. Jay Z and his close business associate Desiree Perez went to Santa Monica, CA in order to have a sit down with the Chairman and CEO at Universal Music Group. While officially this was nothing but a dinner one can’t help but wonder as to what they discussed. Rumors are abound that Jay Z and Desiree Perez are seriously considering maneuvering Roc Nation into a new spot and UMG might be that perfect landing area. Still, there is a ton of dealmaking left to do and Perez and Jay Z are going to do their best to make it happen.

For a glimpse of the music streaming world, hit on http://www.apple.com/music/

The Successful Journey of Norka Luque in the Music Industry

Norka Martinez Luque is a Venezuelan citizen born on February 7, 1986. She had a strong passion for music since she was a child and she would fall asleep listening to music. Norka recorded her first track when she was eight years old. She enrolled for musical training that included voice practice classes, piano, ballet and flamenco lessons. At an early age, she won many singing and choreography competitions, for example, the “The Golden Voice” and the “school festivals bagpipe.” Norka believed that her destiny was music.

 

On completing her high school education, she moved to France where she studied Business Administration and pursued diplomas in culinary arts, fashion, and marketing. It is at this time that she joined a music band called Bad Moon Rising, which played a significant role in her music career development as a solo artist. He later went back to the United States with interests of growing her career in music.

 

During her stay at the U.S Norka Luque met the renowned music producer Emilio Estefan Jr. in 2008 who listened to her music after and later invited her to his studio. Estefan guided her through the music and after a short while, they had already started on picking songs. She also continued attending her singing lessons. Norka says that her meeting with Estefan was one of the transformative times in her journey in music. Estefan acknowledges Norka’s talent and her willingness to follow guidance as to the key contribution towards her success in music.

 

In 2011, Norka released her first single “as you do” which earned her a nomination in the Premios Lo Nuestro as the female pop artist of the year. She released her second single called “miracle” in 2012, which is a combination of pop, reggae, rock, and roll. Estefan, Hermanos Gaitan, and Luigi Giraldo helped in the creation of the song. Venezuelan Archie Pena composed and wrote the two songs. She released her latest single entitled “Tomorrowland” in 2016. English versions of her songs are available all over U.S.

 

In 2007, Norka experienced a severe personal crisis that led to excessive weight gain. She participated in different tournaments, playing tennis, and regular exercise in a quest to lose weight. She has since lost around 32kgs. She dedicated her song “Miracle” to everyone going through a personal crisis and hopes for a miracle one day. Norka draws her inspirations from her family that is full of experiences and life of lessons.

For more about Norka Please visit http://www.norkamusic.com/

Norka Luque: Flamingo on Fire

After performing at The Billboard Bash, with stars like Grupo Treo, Jossie Cordoba, and Santaye, the word begin to circulate, and the question on everyone’s mind is who is Norka Luque. This Spanish fly blow up the stage with her dark hair appeal and fiery red lips. Had every head turning and feet tapping. It was a marvelous night for the girl that dreamed of touching people with her music. She graced, and then floated, her voice lifting everyone out of their seats. Those that didn’t know, soon came to claim.
But the stage is nothing new to Norka. She has always dreamed of being a singer. At a very young age she began to tune her silky voice with a vocal coach, while attending school. She even took ballet and flamenco, which translates in her attractive and captivating appeal. It’s hard to believe her beauty translate just as big and inspiring as her music. Very rare do we come across beauty and a voice of gold. Norka is the whole package. A flamingo on fire.
Not to mention she is smart. Smart enough to run her own business while whipping up a good mouthwatering meal with her culinary Arts degree. Plus a degree in marketing and fashion. Though this didn’t deter her from her dream of singing. Because when the opportunity came, she jumped right on it. Her faith and conviction would lead her the rest of the way. And a little luck.
Born in Caracas, the capital of Venezuela. Miami, where she now resides, is a long way from home, and Bad Moon Rising days, the alternative band she started in France while attending school. The good old learning days. Though determined to be a world class singer, she headed to the U.S. to fulfill her aspirations, until finally that luck set in, an encounter with Emilio Estefan Jr., who set her on the right path to Billboard acclaim and several Latin Music Nods.
This up and coming beauty, with miles of talent, is sure to be around for a long time. Impossible would seem far from her mind. Adversity doesn’t even stand a chance. She’s seen it and been through it, and nothing in the world is going to stop her. And it translates from the very air she breathes, into our hearts that embrace Norka Luque, and gives this songbird life.