In 2008, Jay Z signed a 10-year contract with Live Nation for $150 million. The deal will be due next year, after which either party could trade their stake in Roc Nation to the other, or purchase the firm absolutely. Desiree Perez also works in close collaboration with Jay Z in the entertainment industry, where she has proved to be of invaluable help. Desiree Perez, popularly known as Dez Perez, has worked with Jay for over two decades now and throughout she has made significant efforts in negotiating deals and addressing critical situations. Click on pagesix.com for additional article.
Desiree as a Beacon of Stability at Roc Nation
Dez Perez found her place in the music industry. As such, she perfectly understands her role, which has continually scaled her to greater heights. The wife to Juan Perez is a skillful negotiator who best knows how to direct her clients in the music sphere. Rihanna is also a beneficiary of Perez’ skill set. It is crystal clear that Ms. Perez has been playing a critical role in ensuring the success of the multi-million dollar projects by Jay Z. Although Jay might seem like he is not very strong when it comes to business performances, he has a splendid way of selecting whom to work with, evidenced by her choice of Perez. Interesting article on billboard.com.
In a Nutshell
There are a lot of expectations from Jay’s fans especially when his contract with Live Nation ends in 2018. However, with Perez behind the scenes, no doubt Jay will make an informed decision on cashing in more. She is equally a pillar at Jay’s transitioning from a rapper to a music streaming magnate. Wherever Ms. Perez steps, she tags along her energy to impact positive transformation. More about Dez here. You should wait and see Jay thrive in music streaming. At Roc Nation, she gets involved in nearly all the sectors where she serves diligently just like she does with her business. Head over to hitsdailydouble.com for additional article.
For a glimpse of the music streaming world, hit on http://www.apple.com/music/
Desiree Perez has been a vital associate, confidant, and business partner with Jay Z for nearly two decades. She’s been instrumental in helping various Roc Nation talent get to the next level and now it appears that she is taking center stage once again. Roc Nation and Jay Z are coming to the end of a 10 year contract with Live Nation that saw Jay Z earn $150 million. When the ten year deal expires in 2018 it will trigger a ‘buy-sell’ scenario where either party can opt out to pursue other deals. There are already rumors going around that Live Nation is seeking to offer a profoundly different experience while Jay Z has to contemplate his own choices. Check this on pagesix.com.
To start things off it appears that Desiree Perez and Jay Z went down to Santa Monica in order to have a sit down with the President at UMG. While Universal Music Group has been mum on the conversation it appears that this was a very clear and deliberate attempt to show Live Nation that change could be up in the air. At Universal we could see Roc Nation hit the next level in terms of talent development and business opportunity but it remains to be seen if that’s something they want to do. Head over to hitsdailydouble.com for related articles.
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Meanwhile back at Live Nation the company is reportedly mulling over their approach to music. An associate close to Live Nation thinking believes that the company is no longer interested in buying into recorded music. So any new deal with Jay Z would be exclusively focused on his live performances and the live performances at Roc Nation. Does Jay Z want to break up his company’s dealing process? Does Desiree Perez believe this is the right move? See prettymanprettyman.com for related news. At this point it is premature but music execs everywhere have to be licking their chops. Interesting article on billboard.com
Have a glimpse of the music streaming world, hit on http://www.apple.com/music/