Desiree Perez was spotted leaving the offices of Universal Music Group with Jay Z leading to speculation that the two key executives of Roc Nation are looking to expand their options.
The landmark, 10 year, 150 million dollar 360 deal signed in 2008 by Roc Nation with Live Nation will be coming to an end in 2018. Insiders are quoted as saying that the massive production company is looking to get out of the recorded music side of the industry to concentrate on their forte, producing live shows. Related article on pagesix.com.
This presents both challenges and opportunities for Roc Nation, the talent agency that has changed the landscape of the music industry. They could sign a 360 music deal with Universal,which is the preferred arrangement in recent years in the face of ever increasing competition. They could keep their live productions with Live Nation and sell recordings through Universal or someone else. Or, they could sell an interest in their corporation outright.
Much of the future will revolve around existing competition with Spotify and Apple Music. These are the two biggest online music sellers. Des Perez is one of the key executives mapping out the tough turf war in the business of downloadable music. Additional reading here.
Desiree Perez has been a longtime associate of Jay Z, and has the moxy of a founding member and chief executive for Roc Nation. Often called Des Perez, she is a key member of the influential group running SC Enterprises known as the Hova Circle of Influence.
Des is a successful producer who has worked with some of the biggest names in the music industry including several rap and R&B artists like Rihanna, Jay. Cole and Shakira. She has been a key figure in AR, marketing, and Corporate administration for Roc Nation. Click on prettymanprettyman.com for additional article.
Read interesting article about Dez here on https://igstars.com/128/from-nation-rihanna-desiree-perez-became-lady-behind-scenes