Alex Pall, Orgins of Artistry

Alex Pall is a musician and songwriter for The Chainsmokers. He was a DJ growing up in New York, and it was at best a source of side income at the time. This was before he even met Andrew whom he formed Chainsmokers with. It was one day at an art gallery when Alex realized his life revolved around the concept of creating music as a serious profession when his music manager brought him Andrew Taggart from Maine.

That is when Alex quit his day job and took on Chainsmokers as a full time occupation. Andrew Taggart was actually in the formal education system at a college before pursuing music as a life choice. He was deeply engrossed by electronic music far before the genre hit the surface of societies awareness of it. When he graduated college that is when more people started to pick up on the trend, but by then he was already ahead of the game.

Andrew heard there was opportunity at New York where DJs were hired for pay, and he wrote a few official songs and posted them on Sound Cloud. He also performed at a few shows, which encouraged him to keep pushing towards his goals. While pursuing his path, that’s when someone who was affiliated with Alex’s manager invited him to audition for a fill in spot on The Chainsmokers. He agreed to the offer, and attained a bus to New York where he met Alex Pall.

The two were immediately collaborating on new music, working hard on their craft for four years to get to where they are now. The two clicked mainly because at the initial start of their relationship, they mainly talked about their love for music and how certain ideas worked better than others in regards to what was currently happening to music at the time.

https://www.grammy.com/grammys/artists/chainsmokers

The Chainsmokers – A Dynamic Duo

The dynamic duo of Alex Pall and Andrew Taggart are the EDM-pop duo known as the Chainsmokers. The pair formed their musical partnership in 2012, and the producers turned singers have been unstoppable chart stoppers since that time. Pall is from New York, and he attended New York University where he majored in art history and music business. Taggart hails from Maine, and he attended Syracuse University before meeting Pall. Taggert’s passion for EDM grew after he traveled abroad to Argentina and he has been an EDM aficionado since the age of 15.

The Chainsmokers have a series of hits including “Paris,” “Something Just Like This” with Coldplay and “Closer” that stayed Number 1 on the charts for 12 weeks. Their chart-topping song “Don’t Let Me Down” launched the success of lead singer and newcomer, Daya, who became an overnight sensation. Their new single, “Sick Boy,” is a marked departure from their other songs; it is the first song they have released in nine months. “Sick Boy” reflects the beginning of a new music chapter for the duo. The Chainsmokers continue on their path to success by churning out music in the sweet spot between EDM and pop.

According to the duo, their music reflects and is relatable to their generation. People relate to their music based on their own experiences and the music The Chainsmokers produce, they believe, is based on their life experiences, what they have observed, and of course, the current political climate. Not resting on their laurels, The Chainsmokers continuously reinvent themselves. As they grow and mature as individuals and as artists, their music also grows and goes in different and unique directions.

As artists, The Chainsmokers make music they feel resonates with people, but they do not focus on producing hits. They are in control of their art, and they alone decide where they want their music to go in the future. According to the duo, they concentrate on doing better and make sure their music and their shows are dynamic and exciting. Fortunately, they work with a label that allows them to exercise their creativity and flex their musical muscle. Taggart and Pall in an interview shared that they continue to take risks and move outside of their comfort zone; they continue to “push the envelope.” In the final analysis, The Chainsmokers make music that feels good to them.

https://www.beatport.com/artist/the-chainsmokers/299448

Des Perez and Jay Z Plan the Future of Music

Desiree Perez was spotted leaving the offices of Universal Music Group with Jay Z leading to speculation that the two key executives of Roc Nation are looking to expand their options.

The landmark, 10 year, 150 million dollar 360 deal signed in 2008 by Roc Nation with Live Nation will be coming to an end in 2018. Insiders are quoted as saying that the massive production company is looking to get out of the recorded music side of the industry to concentrate on their forte, producing live shows. Related article on pagesix.com.

This presents both challenges and opportunities for Roc Nation, the talent agency that has changed the landscape of the music industry. They could sign a 360 music deal with Universal,which is the preferred arrangement in recent years in the face of ever increasing competition. They could keep their live productions with Live Nation and sell recordings through Universal or someone else. Or, they could sell an interest in their corporation outright.

Much of the future will revolve around existing competition with Spotify and Apple Music. These are the two biggest online music sellers. Des Perez is one of the key executives mapping out the tough turf war in the business of downloadable music.  Additional reading here.

Desiree Perez has been a longtime associate of Jay Z, and has the moxy of a founding member and chief executive for Roc Nation. Often called Des Perez, she is a key member of the influential group running SC Enterprises known as the Hova Circle of Influence.

Interesting article to read here

Des is a successful producer who has worked with some of the biggest names in the music industry including several rap and R&B artists like Rihanna, Jay. Cole and Shakira. She has been a key figure in AR, marketing, and Corporate administration for Roc Nation. Click on prettymanprettyman.com for additional article.

Read interesting article about Dez here on  https://igstars.com/128/from-nation-rihanna-desiree-perez-became-lady-behind-scenes